Foreign Trade Skills Lecture Learning: Unlocking the Order Code

Last Tuesday, our company employees had the honor to attend a lecture with the theme of "Foreign Trade Skills Handling, Efficient Orders", which was a rare journey of knowledge recharge and thinking innovation. With rich practical experience, the speaker shared the core strategy of efficiently obtaining orders in foreign trade business, which gave us a deeper understanding of the industry and provided an action guide for future work.

(PC strand)

At the beginning of the lecture, the speaker directly hit the pain point of foreign trade business-how to accurately grasp customer needs. Through a large number of real cases, it is pointed out that many foreign trade people are eager to sell products when contacting customers, but ignore the demand mining in the early communication. In-depth customer research is the key to building trust and meeting needs. Only by thinking from the perspective of customers can we provide solutions that truly meet their expectations.

When sharing negotiation skills, the speaker, based on her own experience, proposed negotiation skills that impressed us. Three dimensions, namely, the interest dimension (clarifying the core demands of both parties and finding win-win points), the emotional dimension (establishing good personal relationships and enhancing customer stickiness), and the time dimension (grasping the rhythm of negotiations, applying pressure or compromise at the right time). She took an experience negotiation at the Canton Fair as an example, and disassembled in detail how to ease the atmosphere through emotional communication, and then use time nodes to promote the transaction. This systematic negotiation strategy breaks the limitations of our previous "negotiation based on experience" and greatly improves the success rate of negotiations.

Regarding the handling of customer objections, the speaker emphasized that when facing customer questions about price, delivery date and other issues, we should not directly refute them, but listen patiently first, respond to customer emotions with empathetic language, and then use data and cases to prove the feasibility of the solution. For example, when a customer proposes that the price is too high, you can make the customer feel the cost-effectiveness by comparing the cost structure and providing a ladder quotation, so as to resolve the objection and promote cooperation.

In addition, the sharing of "Digital Tools Empowering Foreign Trade" in the lecture also opened up new ideas for me. The speaker introduced methods such as using big data analysis to screen high-quality customers, precision marketing through social media platforms, and efficient management of customer resources with the help of CRM systems. I realized that in the Internet era, mastering digital tools is a necessary skill to improve business efficiency and expand the market.

This lecture is not only a transfer of knowledge, but also an enlightenment of thinking. It makes us understand that efficient acquisition of orders is not accidental, but requires solid professional knowledge, flexible communication skills and keen market insight. In future foreign trade work, we will integrate the skills we have learned into practice, continuously optimize customer development, negotiation and maintenance processes, meet challenges with a more professional attitude, and win a place in the fierce international market competition.