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+86 022 2376 3704
Dec. 04, 2025
As the doors of the São Paulo Exhibition Center slowly opened, the sounds of buyers and suppliers mingled, officially kicking off WIRE BRASIL 2025. As a company with over a decade of experience in the prestressed steel strand industry, we showcased our core technologies and customized solutions at this top-tier Latin American industry event, exploring the deep convergence points between Chinese manufacturing and the South American market through exchanges with global peers.
Choosing the Brazilian exhibition is a strategic decision for our company's global market expansion. This largest economy in South America is experiencing a surge in demand for infrastructure upgrades: the renovation of large-scale energy projects such as hydropower stations urgently requires high-performance power transmission cables, and the upgrading of equipment in the oil industry is creating a large demand for corrosion-resistant products, making high-quality cables a necessity. More importantly, the annual import and export volume between China and Brazil in 2024, reaching US$150.463 billion, provides a solid foundation for our cooperation. Therefore, our goal in participating in this exhibition is to transform our technological advantages into market momentum and capitalize on the development dividends released by the South American market.
At the wire exhibition, our booth became a hotspot for technical exchanges. In the exhibition area, we focused on showcasing core wire products such as prestressed steel wire, unbonded steel strand, and matching anchors. These products possess high strength and high plasticity, and their accompanying environmentally friendly HDPE double-layer sheath system can withstand the humid environment of the Amazon rainforest and the salt spray corrosion of coastal areas, precisely matching the needs of various scenarios.
Through in-depth communication with more clients, we have gained a clearer understanding of the market pulse and are better prepared to meet challenges. Faced with the complex local trade policy environment, we proactively reviewed product compliance documents to ensure that each product meets Brazilian market standards. Addressing the homogeneous competition in the industry, we focus on differentiated high-end wires, while drawing on the experience of Chinese companies deeply rooted in Brazil. We plan to use a "technology export + local cooperation" model to co-build a service network with local distributors, achieving a transformation from simply exporting products to co-building an ecosystem. As we reached a consensus with our Brazilian clients: "China possesses advanced technology, and Brazil has a vast market; this complementarity is key to our cooperation."
The exhibition has concluded, and we have secured over ten letters of intent for cooperation, covering multiple sectors including bridge construction and energy infrastructure. This trip to Brazil was not only a market expansion but also a cross-cultural exchange of technological concepts. Moving forward, we will use this exhibition as a starting point to continuously optimize our products and services, leverage our strengths, and promote high-quality Chinese-made wires more widely, creating a new chapter of win-win cooperation in the South American market.
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